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Licensing and merchandising come to the fore in the third and final 2022 Cav’ Platform Dialogue Forum in Cape Town

Author: JT Comms
Date: 15 Aug 2022

The Goethe-Institut in collaboration with AnimationSA will host the final Cav’ Platform Dialogue Forum for 2022 on the 26 August 2022 at the Cape Town International Animation Festival CTIAF. This will be a hybrid event both in-person and live streamed through the AnimationSA and Cav’ Platform Facebook groups.

Following two highly successful Cav’ Platform Dialogue Forums in Johannesburg and Durban earlier this year, the Cape Town Dialogue Forum will cover the latest trends and opportunities in licensing and merchandising in the animation community. This is an important piece of the animation value chain however only few industry players know much about it. It is a complex industry that has its own challenges and opportunities.

“The dialogue forums has seen the animation industry engaging with itself as well as with the public sector and the Cav' Platform a project of Goethe - Institut have been honoured to have been part of this process and hope such engagements continue beyond the scope of this project,” said Bandile Gumbi Cav' Platform Project Manager.

Licensing and merchandising is a new industry to most animators and is as complex if not more than the animation itself. It is vital that we understand this critical arm of the animation value chain and start learning how to extract value from it. This Cav‘ Platform Dialogue will explore two critical areas including, Africanisation of merchandise and addressing the critical shortage of African themed toys and apparel for the youth market. The three specialist guests will give us an overview of the industry from their unique perspectives from being a global brand player to a local African brand player and a small animation studio perspective. The panelists are Thabo Motsabi from Toys with Roots (www.toyswithroots.co.za), animator Kgosi Ntono and Jacques De Beer from Character Licensing and Marketing (CLM). The forum will be moderated by Isabelle Rorke, Co-Chair : AnimationSA - Social Impact and Human capital Innovation.

“The South African animation industry is at a pivotal time, a time to start engaging with the multiple income streams that are attributed to animation brands. By shifting from project focus to brand focus producers can start to explore the various ways in which to show a return on investment. This collective brain's trust forms the beginning of our journey to unlock the wealth that awaits in mastering licensing and merchandising for animation brands,” says Rorke.

The Cav‘ Platform is a collaborative project between the Goethe-Institut and Animation South Africa (ASA) that develop dialogue forums focused on topics relevant to the Animation Industry. Goethe-Institut and Animation SA have been collaborating over the past 3 years on the Cav‘ Platform particularly focusing on the transformation of the South African animation industry. Each dialogue forum is based on the theme and research findings of transformation requirements within the animation industry.

In the course of German Development Cooperation, GIZ and Goethe-Institut are collaborating with Animation SA to further develop the ecosystem of the rapidly growing African animation sector. While GIZ is providing support to Animation SA to strengthen their internal capacity as an industry association, further develop services to members and broaden Animation SA’s role and capacity for advocacy and lobbying work on behalf of the industry, the Goethe-Institut is focusing on support to enable extensive industry dialogues.

The event will be hybrid and to RSVP contact Sandile - Makhathini.sandile@goethe.de

Event details for the Cav‘ Platform Dialogue Forum in Cape Town

Date: 26th August 2022

Time: 13h30-14h15pm

Venue: Cape Town International Convention Centre (CTICC)

For more information please contact Cav’ Platform Project Manager Bandile Gumbi at Bandile.gumbi@goethe.de

For Media queries, Interview requests or more info contact media@jtcomms.co.za or 011 788 7632

Issued by JT Communication Solutions on Behalf of Goethe Institut – https://www.goethe.de/en/index.html

Note to Editor

About the project “Cultural and Creative Industries" (CCI) 

The project “Cultural and Creative Industries” is implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and in cooperation with the Goethe-Institut. It improves employment and income opportunities for creative professionals in six partner countries; Lebanon, Jordan, Iraq, Kenya, Senegal, and South Africa and operates mainly in the music, fashion, design and animation sectors. In addition to promoting the development of entrepreneurial, digital, creative and technical skills through training programmes, the project aims to strengthen the framework conditions and the ecosystem of the cultural and creative industries. As a federally owned enterprise, GIZ supports the German Government in achieving its objectives in the field of international cooperation for sustainable development.

AnimationSA

AnimationSA aims to grow and transform the animation industry to enable access to animation education for all South Africans. The organisation aims to provide access to international markets and represent businesses within the sector in terms of policy and support structures. In an era of digital disruption and the year of global disruption, it seems more necessary than ever to not only transform the demographics of the local workforce but also to decolonise the very content that is collectively produced. The aim is to bring home the entire ecosystem that creates, distributes and consumes content across all technologies and platforms.

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