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Unlocking Global Markets: South African SMME & Tech Startup Business Showcase in London Poised to Drive International Growth and Strategic Partnerships

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Author: JT Comms
Date: 3 Oct 2024

London, United Kingdom - The South African SMME and Tech Startup Business Showcase in London is paving the way for unprecedented opportunities in global markets. Hosted in conjunction with the state visit and led by the Department of Small Business Development (DSBD), this high-level event offers South African entrepreneurs the chance to engage directly with international investors and partners, catalysing long-term growth and market expansion. Right now, history is being made as the showcase unfolds in London. This groundbreaking event, supported by key stakeholders, is providing a unique platform for South African entrepreneurs to connect with global investors, scale their businesses, and drive sustainable economic development.

A Strategic Partnership for Growth

With key sponsors, including Absa, African Bank, Telkom, W&RSETA and SEDA, the showcase is not just about presenting South African innovation; it’s about building the foundation for sustained growth. Deal books have been circulated, connecting entrepreneurs to a vast network of investors and partners. This strategic matchmaking is designed to create long-term collaborations that facilitate expansion into international markets. The South African High Commission in London is integral to this effort, reinforcing the commitment to strengthening trade relations between South Africa and the UK.

Post-Event Engagement at AFSIC – Investing in Africa

Several delegates will remain in London to participate in AFSIC – Investing in Africa 2024, a major event dedicated to fostering African investments. This extension provides further opportunities for SMMEs to engage with global investors, hone their pitching skills, and secure vital partnerships, ensuring that market access extends well beyond the showcase itself.

Real-Time Engagement and Future Market Access

22 On Sloane, Africa’s largest startup campus, has been coordinating the delegation and preparing entrepreneurs for market access. Their real-time efforts have involved circulating profiles of the selected SMMEs among potential investors, creating an enabling platform for SMMEs to engage with potential strategic partners and providing essential workshops on market access, financial readiness, and business expansion.

As the week unfolds, the showcase continues to offer critical exposure, positioning these businesses for growth and global market entry. Entrepreneurs are not only building relationships during the event but also gaining insights that will shape their long-term strategies and pave the way for future market access. This showcase isn’t just about one week in London—it’s about establishing lasting global connections and opportunities that will drive sustainable growth.

Voices from the Event

Kennedy Bungane, Group CEO of African Bank, highlighted the importance of the event in expanding market access: “Engaging with the UK investor community allows African Bank to participate in pivotal conversations on the future of banking and financial services in Africa. We are proud to offer this platform to our SMME clients for international growth.”

John Reynolds, UK Secretary of State, echoed the significance of this collaboration, stating: “The UK remains one of South Africa’s largest international investors, and we’re proud to offer further opportunities for SMMEs to expand globally through enhanced trade relations.”

Spokespersons Available for Interviews:

  • Dr. Steven Wanner (Absa): Market access and financial inclusion through Absa’s Corporate Citizen Program.
  • Sipho Shoba (W&RSETA): Scaling SMME goods and services in global markets.
  • Thebi Matheba (Telkom): Telkom’s ESD programme and support for market access.
  • Kennedy Bungane (African Bank): The role of financial inclusion in SMME growth.
  • Elizabeth X (African Bank): Insights on SMME development through African Bank’s Enterprise and Supplier Development Programme.

For media interviews please connect with media@jtcomms.co.za or call +2711 788 7632 or +2783 954 6133

Issued by JT Communication Solutions on behalf of 22 on Sloane

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