Commonwealth Businesswoman of the year finalist Vanessa Perumal has turned her small business into a significant brand.
This world class nominee has established a globally recognized business that has its main operations at The African Media Resource Centre of Excellence in Johannesburg. The centre is the result of the evolution of an idea of a business that goes beyond the ordinary. As the founder of JT Communications Solutions which began 11 years ago from humble beginnings, through her vision Perumal is scaling business operations and embracing the opportunity technology enables.
Perumal, a disruptor has always done things differently. With her philosophy rooted she infuses traditional communications and marketing trends with contemporary tools. This is the ethos central to the JT Comms brand and is the catalyst behind the company`s rapid growth into diverse business markets.
The Commonwealth Business Woman of the Year nominee has taken advantage of the technology era as a level playing field between East and West, thereby advancing aligned traditional businesses to become trailblazers in the 21st century. Her many accolades, including the Mbokodo Award for Women in Arts and Media, can attest to this.
Farzana Varachia of Xanopia Women’s Business Group, a regional partner for CBW for Africa described Perumal’s nomination as recognition not only to her and JT Comms but to Xanopia and the rest of the continent.
"To be recognized in 53 countries is a great deal and an excellent marketing platform for any company," says Varachia.
The media centre has state of the art equipment that allows for the creation of quality content tailored for its African market in a global village which has an audio studio, an edit suite and meeting rooms in which creative ideas are sprung out from the team and later turned into global concepts.
Up scaling her business operation puts Perumal in a dynamic position to grow JT Comms and offer solutions in the design, marketing, branding and eventing sectors to enable diverse turnkey business solutions.
JT Comms prides itself in employing a diverse resource of skills that include a network of freelance journalists, researchers, writers’, event and market specialists, video editors, script editors and strategists amongst others who have a passion for content generation. The business has stimulated the increase in supplies of digital marketing collateral that enables Africans to own the means of the production of quality content.
"African women need to power trade into the global economy. The Commonwealth provides the largest market which accounts for 20% of world trade and rising and of which they are a key part which they can tap to do this where the costs are 19% less" says Arif Zaman, Executive Director, Commonwealth Businesswomen’s Network (CBW), an accredited organisation focused on women’s economic empowerment recognised by 53 governments across five continents.
Perumal has taken advantage of the deficit in digital markets and has positioned the media centre such that it uses technology to embrace digital opportunities. This is creating new and bigger networks in which participants get to benefit financially from the opportunities that are created by them. Perumal is also taking advantage of these networks by bringing them together through her creation, the Entrepreneur Connect Africa network, which gives Africa back to Africans. This allows for greater cash flow and participating entrepreneurs who will then be able to share the work that has been created.
“The main responsibility in digital is that those on the cutting edge of change need to manifest that change. We strive to accelerate the lack of intentional architects who can build content which is inclusive and benefits the continent and not just South Africa. This positions JT Comms and the Africa for Africans network as digital disruptors in otherwise traditional and often disempowering marketplace. I am making cash flow for creative businesses a reality.”
“My methodology has enabled me to help to activate businesses so that sacred economies can become a reality, creating fair trade jobs and increasing the amount of BEE suppliers so as to address the shortfalls of the status quo. This is real economic empowerment, not what we currently have - a lack of African ownership and dependency on old models in which we can avoid the awarding of government funding to friends and family. I want to build successful futures for African children.”
For media queries, interview requests, access to high res pictures etc please contact JT Comms on media@jtcomms.co.za or (011) 788 7632
Issued by JT Communication Solutions on behalf of Commonwealth Businesswomen’s Network (CBW)
Note to Editor
The Commonwealth Businesswomen’s Network (CBW) is an accredited organisation focused on women’s economic empowerment recognised by 53 governments across five continents.
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