PEAR values copyright – Signs SA’s first Media Monitor licence with DALRO

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After negotiations, the Professional Evaluation and Research Company (PEAR) has licensed its media monitoring activity with DALRO. It is the first company to sign a DALRO media monitor licence and DALRO is encouraged by its response to the agreement.

Nothando Migogo, Managing Director of DALRO, says: “This licence represents more than a step towards better compliance for PEAR, it is the beginning of a series of partnerships between media monitors, DALRO and publishers, in which all players aim to make access to content easier, legitimate and fair. DALRO is excited to have a forward-thinking and innovative company like PEAR on board”.

The licence means that PEAR will be duly compensating the publishers whose articles it distributes to its clients. As DALRO represents the majority of South African newspaper and magazine publishers by direct mandate, PEAR now has the accreditation to pursue its media monitoring activities knowing it is not infringing the Copyright Act.

“By signing up to all statutory requirements aimed at improving the quality and integrity of the industry, PEAR and DALRO have shown that they are equally committed to support publishers and protect the rights of all key players across the media monitoring market.” Says Shanaaz Nel, Chief Executive Officer of PEAR.

The milestone has left DALRO optimistic that it will be engaging with more players in the industry to foster a culture of copyright compliance.

*DALRO was established in 1967 and administers various aspects of copyright on behalf of authors, artists and publishers. It is a long-standing member of the International Federation of Reproduction Rights Organisations (IFRRO) and proudly claims an extensive repertoire of both local and foreign content through relationships with local publishers and affiliate international organisations. For more information on DALRO, visit www.dalro.co.za.

For more details contact Sarah-Jane Bosch at DALRO on 011 712 8398 or sarahjane.bosch@dalro.co.za

Issued by JT Communication Solutions on behalf of DALRO