Music In Africa Foundation and Goethe-Institut launch Sound Connects Fund

Author: JT Comms
Date: 24 Jun 2021


June 2021 – Johannesburg, South Africa

Music In Africa Foundation and Goethe-Institut launch Sound Connects Fund

The Music In Africa Foundation (MIAF), in partnership with the Goethe-Institut, has launched a €4m funding programme geared towards supporting creatives in Southern Africa.

Operating under the banner; ACP-EU Culture Programme (Southern Africa) - Sound Connects Fund, the initiative is made possible with funding from the ACP-EU Culture Programme, a project implemented by the Secretariat of the African, Caribbean and Pacific (ACP) Group of States and funded by the European Union (EU). The programme is co-funded by the Goethe- Institut.

The Sound Connects Fund is a multifaceted initiative aimed at accelerating development and increasing the capacity of the cultural and creative sectors in Southern Africa. From 2021 to 2024, the fund will award grants worth €2 850 000 and offer a robust capacity-building programme (to the value of €570 000) to eligible creative and cultural industry organisations in nine SADC countries; Angola, Botswana, eSwatini, Lesotho, Malawi, Mozambique, Namibia, Zambia, and Zimbabwe.

The Sound Connects Fund is implemented by the MIAF in partnership with Goethe-Institut South Africa. The Siemens Stiftung, a founding partner of the MIAF, is also a partner of the fund.

“The ACP-EU Culture Programme (Southern Africa) - Sound Connects Fund is an incredibly crucial initiative that will make a huge difference across the creative industries in Southern Africa. We are calling on all eligible organisations to seize this opportunity and propose sustainable programmes that are aligned to the clear goals of this initiative,” says Eddie Hatitye, director of the MIAF.

“The Goethe-Institut is proud to be a driving partner in this project, together with MIAF”, says Klaus Krischok, Regional Director of the Goethe-Instituts in Sub-Saharan Africa. “Sound Connects aims to reach progressive cultural and creative initiatives across nine countries in Southern Africa. The joint initiative is more relevant than ever in times when arts and culture are under duress.”

Multiple disciplines and key focus areas

Using the theme of sound as a strong connecting factor across creative industries in the region, the fund will support multiple disciplines including, but not limited to, performing arts, animation, film, gaming, photography, videography and visual arts sectors.

The initiative will strategically seek to support projects and activities that;

  1. facilitate the rapid production and distribution of high-quality goods within and outside the region
  2. increase capacities among professionals
  3. support rapid mobility and exchange among creators
  4. enhance access to new markets
  5. develop visual literacy (especially among underrepresented groups)
  6. promote advocacy aimed at protecting the interests of creators and
  7. support the existence of sustainable financing

Calls for application

Calls for applications will be announced annually via the Music In Africa portal. At least 35 grants will be awarded between 2021 and 2024. The grants will range between €35 000 and €180 000.

Eligible organisations include arts organisations, education institutions, associations, industry bodies, hubs and incubators, media houses, civil society and other relevant registered entities.

The first call for grant applications opened on 17 June 2021 and will close at midnight on Sunday 25 July 2021. The second and third calls for grant applications are scheduled for 2022. For more information about applications visit the website  http://www.musicinafrica.net/scf

Sound connects us

Music and sound are a universal language that has connected people and communities globally for centuries. It is clear that in Southern Africa’s vibrant cultural sector, music is a significant force that connects and coexists within a wide range of art forms, in some instances playing a central role in fields such as dance, theatre, video, gaming, film, fashion and related industries.

The project’s name and focus are influenced by this reality. Additionally, the name speaks to the overarching vision of the project, which is to define sound as a connecting force for the creative industry in Southern Africa – one that is dynamic, vibrant, more self-sustaining, and loudly heard and seen globally.

Grant applicants will therefore be challenged to look at sound not only in relation to music but also in related sectors such as sound in videogames and animation films, sound in audio- visual arts, sound as a supporting aspect of the fashion industry (e.g. fashion shows) and sound in the digital creative sector.

Apply now online at http://bit.ly/SCFApplyHere.

For more information about the Sound Connects Fund, visit http://www.musicinafrica.net/scf or email us at - scf@musicinafrica.net, or call +27 (0)10 140 1317.

Issued by JT Communication Solutions on behalf of MIAF - Music in Africa Foundation and Goethe-Institut South Africa

For Media Queries and additional info contact JT Comms on +2711 788 7632 or email media@jtcomms.co.za

Press contacts

Ms. Linda Kaoma linda@musicinafrica.net

+27 (0)10 140 1317


About the Music In Africa Foundation

The MIAF is a Pan-African, non-profit organisation based in Rosebank, Johannesburg, with satellite offices in East, West and Central Africa. The MIAF’s mission is to support the African music sector through promoting knowledge exchange and creating opportunities and capacity for music professionals. The Foundation does this in two ways: digitally via the Music In Africa website (www.musicinafrica.net) and offline through training programmes, artist mobility programmes, workshops, concerts, lobbying, conferences and other related initiatives.

About Goethe-Institut

Goethe-Institut is the cultural institute of the Federal Republic of Germany with a global reach. The institute promotes knowledge of the German language abroad and fosters international cultural cooperation. They convey a comprehensive picture of Germany by providing information on Germany's cultural, social and political life.

About The ACP-EU Culture Programme

Implemented by the Secretariat of the ACP Group of States and funded by the European Union, the ‘ACP-EU towards a viable cultural industry’ programme (ACP-EU CULTURE) intends to boost the potential of the cultural and creative sector and its contribution to the social and economic development of the ACP countries.

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