With less than a year under their belt and a dynamic, independent recording company behind them, 3rd Beat are shaping up to be one of South Africa’s most exciting new acts. Driven by their desire to get people moving and their need to make a social difference, theirs is a message of positivity wrapped in a good dance beat.
Tshepiso Maloka, Obakeng “Obvocal” Motshabi and Calvin Dismor were all born and raised in Ga-rankuwa, a township just north of Pretoria and have been friends since their childhood days. In 2014 the three decided to pool their musical talent into a dance group that would collaboratively compose and produce original, socially conscious music.
“We talk about real life issues – love, life, dreaming big and social issues and we hope to influence and encourage the youth positively. We want to give them hope with our music, telling them that despite the difficulties they face in life, they need to stay focused on their goals and one day they will achieve them,” said 3rd Beat vocalist Motshabi.
With Maloka on keyboards and Dismor handling the electronic elements, 3rd Beat have already started making their musical mark. Signed by African owned record company, Pure Bliss Recording, they have recently released their maiden EP (extended player) Wish to know your name featuring four singles, including the popular single of the same name. The EP is available both digitally and on CD.
“While we are aware that not many people buy CD’s anymore we want to cater for those who do, so our songs will also be available on CD,” said Motshabi.
Established in 2012 Pure Bliss Recording seek to unearth and nurture new talent, while creating platforms for existing artists. Their 21st century mindset is cased in the desire to add real value to the artists and public they serve. Although they may still be young in the industry, their track record already includes a number of successes including the release of Chagos maiden EP First time we met in June 2014 titled. Their EP catapulted to the number eight spot on Traxsource Afro House download charts within the first three days of release
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Issued by JT Communication Solutions of Behalf of Pure Bliss Recordings – www.pureblissrec.co.za