Purebliss Recording is a name you want to remember – they moved into the music space with a dynamic approach and have taken the South African music industry by storm. This premier independent, African owned recording company has become the game changer in the music industry giving major recording companies a run for their money.
While they may be relatively young in the industry – established in 2012 – Purebliss Recording have discovered and nurtured some of the country’s most promising artists. Their latest offering is a group of three young men who make up 3rd Beat – these men are bringing the sexy back into dance music with their maiden EP (extended play) featuring four English sound tracks that promises to make dance music lovers burn up the dance floor. The EP will be released in the third week of March.
With the constantly changing dynamics in the music industry, Purebliss Recording have positioned themselves as a twenty-first century music entertainment company that leverages futuristic internet strategies while entrenching unwavering principles, said Purebliss Recording spokesman and 3rd Beat’s vocalist, Obakeng “Obvocal” Motshabi.
“Purebliss Recording is the creation of the music industry enthusiasts who share a stimulating and humble love for music. In a short space of time we have built a resolute team of artists and producers with years of experience spanning them,” said Motshabi.
Founded on the premise to unearth new talent and create a platform for existing artists – Purebliss first installment was the release of Chagos maiden EP in June 2014 titled First time we met and it happened through a license agreement with a German record label, Deep Pressure Music. Their EP catapulted to the number eight spot on Traxsource Afro House download charts within the first three days of release
Purebliss Recording continued in their stride with Calvin Dismor's Reciprocity EP featuring the sultry vocals of Moss Milla and Tshepi. Last year they ended on a high note with the release of DJ Sdumo's Deep Inversion EP. In 2015 they decided to keep their steady pace and up their stakes when they signed up 3rd Beat under their label.
Born and raised in Ga-rankuwa, a township north of Pretoria, childhood friends Tshepiso Maloka and Motshabi as well as Calvin Dismor came together to form 3rd Beat five months ago.
Motshabi said what sets 3rd Beat aside from other dance groups is their dynamic approach to good musicality – bringing together good content, beautiful sound, people interaction and a positive message.
“We talk about real life issues – love, life, dreaming big and social issues – this sets us apart from other artists and we hope to influence and encourage the youth positively. We give them hope with our music by telling them that despite the difficulties they face in life they need to stay focused on their goals and one day they will achieve them – in the midst of difficulty anything is possible,” said Motshabi.
Motshabi, Dismor and Maloka say the idea of 3rd Beat was born from the passion the three men have for music and their social conscience drive to encourage people to live better lives. The men have made a collaborative effort to produced and compose their own original tracks.
“While we are aware that not many people buy CD’s anymore we want to cater for those who do so our songs will also be available on CD,” said Motshabi.
Dismor, a music producer, promoter and electronic music enthusiast, keyboard master Maloka – who was influenced by his musically minded family, his father Enoch Maloka and uncles had a family band many years ago - and the Viking of vocals, Motshabi are determined to take 3rd Beat to great heights.
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Issued by JT Communication Solutions of Behalf of Pure Bliss Recordings – www.pureblissrec.co.za
For further info:
Twitter handle: @Pureblissrec
Management & Bookings:
Obakeng Motshabi (Spokesperson Purebliss Recordings)
M: +27 73 729 1850