The Bright Continent Emerges As ABSA Champions .Africa (DotAfrica)

Banking giant Absa launched its new digital identity www.absa.africa today, as part of its strategy to redefine its brand by aligning itself and connecting with all things African. Absa’s rebranding campaign is to be welcomed and should act as a catalyst for all Africans determined to build a new continent powered by pride and digital innovation   That’s the word from Registry Africa, the administrator of the .africa (dotAfrica) geographic Top Level Domain (gTLD) endorsed by the African Union Commission (AUC)