A women-led company founded to give schoolgirls access to affordable sanitary wear has grown into a scalable social enterprise that aims to positively impact the lives of women and girls throughout the African continent.
Nandi Pads was founded out of disbelief and anger that South African girls are missing school due to a lack of access to sanitary pads. But, unlike the short-term and sometimes erratic interventions of donations, Nandi Pads is a NPO that offers a holistic and sustainable solution to the “period poverty” facing girls who drop out or fail to get the marks they are capable of because of missing school.
“Nandi Pads was started to address the problem of menstruation related absenteeism in schoolgirls,” says co-founder Jovana Korac. “When I heard about the problem in 2009 I was absolutely outraged that, in the 21st century, young girls were being left out of the education system simply because of a biological process that affects fifty percent of the population. I thought it was unheard of that young girls could not access education – the one thing that could potentially get them out of poverty – because they could not access affordable sanitary pads.
“With Nandi Pads we have created a sustainable solution that not only impacts the lives of the school girls but also provides income streams for women in disadvantaged communities.”
Nandi Pads emerged out of Kgoshigadi, an initiative that was originally started by Tebogo Motubatse in Soshanguve. Initially working as a donation model, it now has a new name and has grown into a holistic, homegrown solution that is based on stringent quality control and a distribution process managed entirely by women, using only local suppliers. Nandi Pads are high quality and affordable – and locally produced in a South African facility.
To date, Nandi Pads has supported 3,500 girls at 15 schools with over 200,000 sanitary pads. These are accompanied by health discussions and inspirational talks for the schoolgirls. In addition, Nandi Pad’s unique business-in-a-box sales method has upskilled women entrepreneurs and allowed them to generate a regular income for themselves and their families.
Nandi Pads is the fourth project to receive funding from a new social impact initiative that has brought together JT Communication Solutions, a Johannesburg-based, 100% black owned media agency, and the global Mindshare media agency.
“We are thrilled to be recognised as a potential changemaker on the continent by JT Comms and Mindshare,” says Korac. “Getting the word out about Nandi Pads will change lives, in a meaningful and sustained manner – and will help with our aim of expanding our social impact business model into other African countries.”
There are multiple ways that supporters can get involved with Nandi Pads:
- Through a Nandi Donation, this directly provides sanitary pads and girls’ health talks to school girls in schools across South Africa.
- Through the Nandi Business-In-A-Box Initiative that provides start-up stock (60 or 120 packs of Nandi Pads) and sales training to a previously disadvantaged female entrepreneur.
- Through the Nandi Empower-A-Girl Initiative that sees a girl sponsored with Nandi Pads for every month of her schooling career, for 10 years – for R2,500 (either a once-off donation or monthly debits of R50, R100, R250 or R500).
Nandi Pads is aiming to be one hundred percent biodegradable in the near future while the NPO is also planning a Kgoshigadi bursary scheme for children of the women entrepreneurs who are taking the business model forward. “Kgoshigadi means ‘Queen’ in sePedi and Nandi was Shaka Zulu’s mom and a warrior queen herself – and we are always taking this spirit forward in whatever we do,” concludes Korac.
For media interviews and enquiries or access to high res pics please contact JT Communication Solutions – firstname.lastname@example.org or (011) 788 7632
Issued for Nandi Pads supported by JT Communication Solutions powered by Mindshare and ECAfrica
We were born in Asia in 1997, a WPP start up with a desire to change the media world. Now we are a global network with 116 offices in 86 countries and billings of $16.5bn. We are the largest agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $45.1bn (Source: COMvergence 2018). We aim to be our clients’ lead business partner, to grow their business and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation because in today’s world everything begins and ends in media. We create new things and have fun doing it.
Visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshare and LinkedIn.com/company/mindshare.
GroupM is the world’s leading media investment company responsible for more than $45B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.
Entrepreneur Connect Africa #ECAfrica, is founded and powered by JT Communication Solutions to use digital disruption as a positive enabler to support entrepreneurship. We are a movement of entrepreneurs driven by shared business challenges and experience, with a desire to impact change and birth solutions that will positively drive entrepreneurship for African entrepreneurs in a global market.
Launched in 2014 as an online conversation to test how we can build digital ecosystems to connect with African entrepreneurs. This is a progression that is organically growing and shows that the ecosystem is evolving from a highly reactive networking and grounding itself as a proactive movement through the strength of the collaborative network where entrepreneurs can :-
- Access Mentorship/skills development/networking opportunities that enable growth.
- Access resources that can be utilised in their businesses.
- Access work readiness equipment, e.g. Clothes, Computers, Desks, Chairs etc
About JT Comms
JT COMMUNICATION SOLUTIONS is a dynamic, 100% black owned media agency established in 2004, rooted in Africa with a global reach. The agency’s core business offering includes media relations, publicity, communications, reputation management, crisis communication, event and marketing solutions amongst others.
JT Comms continues to constantly evolve, remain organic and successfully scale its operations to a 360-degree digital agency and is a conduit in producing effective and relevant African content that’s definitive and packaged for digital penetration. The agency has launched new innovations such as hosting “Business Master Classes” and launching an online TV station, which hosts diverse projects such as ECAfrica, Bunnies in the Burbs and Amplifying African Excellence. JT Comms significantly differentiates itself from its competitors by being relevant and providing tailored solutions and a resource for media players in sourcing African content. @jtcomms www.jtcomms.co.za