#EntrepreneurConnect as a currency - The Power of Connections

Author: JT Comms
Date: 25 Mar 2015

Statistics SA pegs the unemployment rate in the region of 24%, with unofficial quotas putting this figure at 45% if not higher.

The substantial contribution of SME’s to income, output and employment is evidence of the importance entrepreneurship plays in global economies.  In Asia 95% of all corporations employ up to 80% of the labour force and constitute 60% of the GDP. Whereas in South Africa SME’s employ 45% of the economically active population and constitute 45% of the GDP (source: SA Journal of Economic and Management Sciences

With the world economies already under pressure, the financial crisis creates a particularly tough climate for SMEs, with a reduction in demand for goods and services and contraction in lending by banks and other financial institutions

Entrepreneur Connect aspires to give entrepreneurs the opportunity to use social media as a conduit to engage with their markets, create new revenue streams and introduce their product offering to global markets in collectives, using the technology to influence shifts in procurement patterns.

The key driver of the platform is to position leading African Entrepreneurs, influencers, thought leaders and practioners into strategic thinking collectives, and using technology as an enabler to introduce the #EntrepreurConnect collective and take products to markets.

The network combines an alliance of strategically thinking African Entrepreneurs comimg together to share knowledge and information and implement solutions and best practice while forming their own business journeys.

Work in progress prototypes prove that the opportunities are real, helping to advance delivery to ensure that digital conversations translate into business outcomes.

Created by JT Communication Solutions, #EntrepreneurConnect is a conscious platform founded to cultivate entrepreneurs and scale networks to create net worth and traction through a collective in an ecosystem that can sustain development.

In the first Twitter conversation on the #EntrepreneurConnect platform on 11 February 2015, a network of entrepreneurial women, all thought leaders in their various fields, shared their views on why connecting with other entrepreneurs is relevant and beneficial.

Ten ideas of why the collective can influence #wealth creation

  • To explore capabilities and creative ideas using digital in real time to influence markets.
  • Help start-ups learn to manage their business and accelerate growth.
  • It’s entrepreneurs taking responsibility for their profitability by placing themselves within a collective which allows authentic African stories to be shared.
  • The network offers a dynamic platform to create content using technology to inspire, generate Income and make an impact.
  • #Entrepreneur Connect helps one understand who their market is and ensure as a supplier they meet their needs and expectations.
  • It can help SME’s access mainstream markets.
  • A common Calabash to feed into, operate and learn from.
  • Power of the collective to create wealth – be part of the conversation.
  • The network allows entrepreneurs to share and procure products and services within the network.


It is clear to see from these view points above that #Entrepreneur Connect is able to tap into the various economies needed to grow. Networks are being built.  The different expertise found in the collective will help in developing, creating, improving and perfecting the different products and services individually offered, thus giving a space to engage, focus on your product and build your network.

Written by Vanessa Perumal

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