African woman of Influence challenges the migration paradigm through Entrepreneurship

Author: JT Comms
Date: 4 Aug 2015

Two decades of living and working in Europe, Beatrice Achaleke, a multiple award-winning serial entrepreneur, innovator an accomplished writer - listed as one of the most influential black women in Europe, the author of “Follow me to Africa - in an unspoken conversation with Nelson Mandela” and mother, relocates to SA to set up a partnership model with local entrepreneurs.


Armed with her suit cases, her two young children and her Globuntu business model from Vienna to Johannesburg Achaleke leads by example and is on a mission to create a future where African Entrepreneurship is accelerated to global markets.

‘For centuries Europe and the West have been perceived by both Africans and the rest of the world as the benchmark economy of the world, while Africa was made and kept the world’s helpless ‘patient’ says Achaleke. “This explains why many Africans go to the extent of risking their lives on fishing boats just to make it to Europe; only to either perish on the high sea or end up locked up in inhumane asylum homes (if they are lucky enough to survive the sea) with no perspectives she concludes”.

Now, thanks to the global digital revolution we are witnessing a significant paradigm shift with recent studies showing Africa increasingly becoming a frontrunner of future economic growth.

At the same time it is no secret that Europe’s challenges today are not only homemade, like a dramatically ageing population, economic stagnation and financial crisis but, most of all their inability to resourcefully handle the influx of immigrants especially those from Africa.


At a time when an increasing number of African migrants are losing their lives as they embark on their hazardous journey across the Mediterranean sea to Europe (according to the International Migration Organisation, over 2000 immigrants have lost their lives in the Mediterranean since 2004, 89% of them being Africans in search of a better life in Europe.


Achaleke leaves Europe to return to Africa where she intends to use her over 20 years of global experiences, expertise and lessons learned which she has branded to what she fondly calls the Globuntu business model to shift the old paradigm and present Africa as the continent that holds the future.


“This is the perfect time for smart Africans to claim ownership and champion this positive revolution the continent is currently experiencing. Coming back with Globuntu and partnering with African businesses like the Africans for Africa Network, JT Communications Solutions, and #ECAfrica, the SA Ubuntu Foundation and Harem Clothing amongst other businesses to defy the status quo. “It is my very humble way of giving back to the continent that gave me life” says Achaleke who has through her carefully crafted journey empowered SA entrepreneur Vanessa Perumal with a R1million real estate deal through this partnership.


Barely a week in SA Achaleke will be one of the key note panelists and a co-sponsor at the first Entrepreneur Connect meet held in celebration of Women’s Month at Newtown Junction later this month and hopes to launch her book at Jozie Book Faire as well as create a partnership with SA’s Ubuntu Foundation in Cape Town.


Note to Editor


free excerpt:


book order link:

twitter: @AchaBeatrice


For media queries, interview requests, access to high res images etc please contact JT Comms on media@jtcomms.co.za or 011 788 7632.


Issued by JT Communication Solutions on behalf of the Africans for Africa Network

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